Malibu Red set to launch in March 2012
Malibu is set to launch an extension of their brand with Malibu Red. As the creative force of Malibu Red, Ne-Yo has been working closely with the brand to create an experience that weaves a narrative around the smooth taste of Malibu fused together with the fiery spark of tequila.
Malibu Red will be a blend of smooth coconut rum and fiery silver tequila, Malibu Red will inspire taste buds worldwide and allow consumers, bartenders and the spirits industry at large to rethink the rum category.
"Malibu Red is not just another celebrity-endorsed product. Turning the term partnership on its head, Ne-Yo has really served as the Creative Director of Malibu Red from beginning to end - lending his "smooth" talents and creative vision to create a product experience - from flavor to film - that will push boundaries in the spirits category," commented Ian Crystal, Global Marketing Director, Malibu.
Malibu Red is set to launch in March 2012.