Bacardi Rock Coconut Flavored Rum
BACARDI the world's favorite and best-selling premium rum announced its latest flavor innovation, Bacardi Rock Coconut Flavored Rum. It will be the first coconut rum infused with rock melon and coconut water.
Bacardi Rock Coconut Rum has a distinct combination of sweet and highly refreshing coconut water paired with the crisp and exotic taste of rock melon create a dynamic spirit, with a rich aroma, and authentic taste.
"Bacardi Flavored Rums is committed to providing consumers with new and exciting flavor combinations that consist of unique ingredients with dynamic tastes," said Gordon Chisholm, brand director, Bacardi Flavored Rums. "We continue to lead the flavored spirits market by infusing popular flavors with those more exotic. We are the first flavored spirits brand to capitalize on the extreme popularity of coconut water and offer our consumers this exclusive flavor experience."
Bacardi Rock Coconut joins other celebrated flavored rums such as Bacardi Limon, the best-selling citrus flavored rum in the world, Bacardi Torched Cherry, Bacardi O, Bacardi Coconut; Bacardi Razz; Bacardi Big Apple, Bacardi Grand Melon, Bacardi Peach Red and Bacardi Dragon Berry.
Bacardi Rock Coconut will be available beginning in November 2010.