Absolut Vodka Releases No Label
ABSOLUT VODKA is introducing, a “No Label” edition of bottles. Absolut Vodka’s company slogan is: “In An ABSOLUT World, There Are No Labels”. The bottle will have no label or logo but will have a removable campaign sticker on it.
In An ABSOLUT World, There Are No Labels, an initiative where ABSOLUT wants to challenge labels and prejudice to make the world more diverse, vibrant and respectful, and introduces a naked bottle – with no label, but with a lot of attitude. The limited edition bottle is available in selected markets starting in June 2009. At the same time ABSOLUT is launching absolut.com/nolabel where consumers from around the world are invited to discard their labels and prejudice about sexual minorities.